Step Up Your Run: Comparing Hoka, Brooks Running, and On Running Shoes
- Fred & Ellis
- Jan 7
- 3 min read
Updated: 1 day ago

Welcome to Fred & Ellis! If you’re in the market for high-performance running trainers, the names Hoka, Brooks Running, and On Running have likely caught your attention. Each brand is a powerhouse in its own right, boasting cutting-edge features and dedicated followings. But which one is right for you?
In this post, we’ll dive deep into the origins, unique features, pros and cons, and care tips for Hoka, Brooks Running, and On Running trainers. We’ll also answer some of the most common questions to help you make an informed decision. Whether you’re a seasoned marathoner or a casual jogger, Fred & Ellis has got you covered.
Who Owns Hoka, Brooks Running, and On Running?
Hoka: Hoka is a subsidiary of Deckers Outdoor Corporation, a US-based company also known for brands like UGG and Teva.
Brooks Running: Brooks Running is owned by Berkshire Hathaway, Warren Buffett’s multinational conglomerate.
On Running: On Running is an independent Swiss company founded in 2010 and headquartered in Zurich.
How Did Hoka, Brooks Running, and On Running Start?
Hoka: Founded in 2009 in France by Nicolas Mermoud and Jean-Luc Diard, Hoka was born out of a desire to create trainers that made running downhill faster and safer. Known initially for their oversized midsoles, the brand quickly gained traction among ultramarathoners.
Brooks Running: Brooks Running has been around since 1914, starting as a footwear company producing ballet and baseball shoes. In the 1970s, the brand pivoted to focus exclusively on running, which solidified its reputation among athletes.
On Running: On Running was founded in 2010 by Olivier Bernhard, a former professional athlete, along with David Allemann and Caspar Coppetti. The brand’s innovative CloudTec technology set it apart from the competition.
What Unique Features Do Hoka, Brooks Running, and On Running Trainers Have?
Hoka:
Cushioning: Known for their maximalist cushioning, Hoka trainers provide a plush, cloud-like feel.
Meta-Rocker Technology: Designed for a smoother ride and improved efficiency.
Lightweight Materials: Despite their thick soles, Hokas are impressively light.
Brooks Running:
GuideRails Technology: Provides stability by keeping excess movement in check.
DNA Cushioning: Adapts to your stride, weight, and speed.
Sustainability: Brooks integrates recycled materials into many of their shoes.
On Running:
CloudTec Technology: Offers a unique sensation of running on clouds.
Speedboard: A springy plate in the midsole propels you forward.
Swiss Engineering: Precision design and construction for optimal performance.
Are Hoka, Brooks Running, and On Running Trainers Good?
Absolutely, each brand excels in its own way. Here’s what they’re particularly good for:
Hoka: Ideal for long-distance running, recovery runs, and runners needing extra cushioning.
Brooks Running: Great for all-around performance, stability, and durability.
On Running: Perfect for runners seeking a responsive, lightweight trainer for mixed terrains.
For more detailed reviews, check out our previous posts on Hoka, Brooks Running, and On Running.
How to Clean Hoka, Brooks Running, and On Running Trainers
Hoka: Hoka recommends hand washing your trainers with warm water, mild soap, and a soft brush. Avoid machine washing as it can damage the shoe.
Brooks Running: Brooks advises using a damp cloth and mild detergent. Avoid submerging your trainers in water or using a washing machine.
On Running: Clean On trainers by hand with lukewarm water and soap. They do not recommend machine washing, as it may compromise the materials.
Comparison Overview: Pros and Cons
Hoka
Pros:
Superior cushioning for long runs.
Lightweight despite bulky appearance.
Smooth ride with Meta-Rocker technology.
Cons:
Some users found the designs to be bulky which might not appeal to everyone.
Higher price point.
Brooks Running
Pros:
Exceptional stability and support.
Versatile models for different running styles.
Eco-friendly materials in newer models.
Cons:
Heavier than competitors.
Some find the design less innovative.
On Running
Pros:
Sleek, minimalist design.
Lightweight and responsive.
Great for mixed terrain and shorter runs.
Cons:
Less cushioning for long-distance runs.
Premium price tag.

F&E Verdict
At Fred & Ellis, we’ve spent countless hours researching and testing trainers, and it’s clear that Hoka, Brooks Running, and On Running all shine in their own ways. Hoka is the go-to for those prioritising comfort and cushioning. Brooks Running offers unparalleled stability and versatility, making it a solid choice for a wide range of runners. On Running stands out with its innovative design and lightweight feel, ideal for those who love a sleek aesthetic.
Ultimately, the best trainer depends on your specific needs and preferences. Explore our detailed reviews for more insights and find your perfect match!
For more detailed reviews, check out our previous posts on Hoka, Brooks Running, and On Running.
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This post was crafted with the assistance of advanced AI technology to analyse and compile insights from Amazon customer reviews. By leveraging AI, Fred and Ellis ensures a comprehensive and unbiased assessment of the products discussed, providing you with accurate and reliable information.
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